Franco Silva

Revenue Growth Executive

Transformational growth leader with 15+ years of experience driving revenue acceleration and market expansion across wellness, fitness, and technology sectors. Expert in architecting comprehensive growth strategies that span customer acquisition, retention, pricing, and market development.

Leadership Philosophy

My approach to leadership is built on four fundamental pillars that drive sustainable growth and team excellence.

Performance
Driving measurable results and transformational growth through data-driven strategies, innovative thinking, and relentless execution that delivers sustainable value.
Accountability
Taking ownership of outcomes and delivering on commitments. Building trust through transparency, integrity, and consistent follow-through on strategic objectives.
Respect
Valuing diverse perspectives and fostering collaborative environments where every team member's contribution is recognized and celebrated as essential to success.
Empathy
Understanding customer and team needs to drive meaningful solutions. Leading with compassion while maintaining focus on achieving ambitious business goals.

Key Achievements

Delivering transformational results across diverse markets and industries.

Scaled Paid Media Efficiency

Increased paid media ROAS from 2.9 to 3.8 while sustaining $1M+ monthly spend through high-velocity creative pipelines and optimized performance workflows.

3.8xROAS Achievement
Revenue Growth Impact

Delivered +17% conversion improvement resulting in $1.5M monthly revenue increase through rigorous testing and lifecycle marketing optimization.

$1.5MMonthly Increase
Market Transformation

Reversed declining market trend with +305% YoY growth, translating to $100M in annual sales in the Philippines market through strategic programs and relationship building.

+305%YoY Growth
Global Wellness Initiative

Architected enterprise approach delivering wellness services to 8M+ consumers globally, generating $245M in initial three years at Amway.

$245MRevenue Generated

Case Studies

Deep dives into transformational growth initiatives and strategic revenue optimization projects.

Revenue Engine Transformation
Building systematic growth infrastructure for sustainable revenue acceleration
2025

Challenge

Scale revenue efficiency while maintaining profitability across multiple acquisition channels with $1M+ monthly ad spend.

Approach

Built high-velocity creative pipeline and systematic optimization workflows integrating performance and content teams. Implemented rigorous testing cadences across entire customer lifecycle.

Results

3.8x
ROAS (from 2.9)
+17%
Conversion Lift
$1.5M
Monthly Revenue
Asia Pacific Market Turnaround
Reversing multi-market decline through strategic revenue optimization
2020-2023

Challenge

Turn around declining P&L across Philippines, Singapore, Hong Kong, and Korea markets with -17% operating income.

Approach

Engineered comprehensive market overhaul with strategic programs, retail sales strategies, and hands-on relationship building with key sales representatives across the region.

Results

+305%
YoY Growth
$100M
Annual Sales
+26%
Operating Income

Additional Case Studies

More detailed case studies showcasing revenue optimization, market expansion, and growth strategy initiatives can be added here.

Professional Experience

Leading growth initiatives across wellness, technology, and private equity sectors.

Senior Vice President of Growth
10xHealth, Arizona
April 2025 - Current

P&L Impact: $30M+ | Team: 35 growth professionals

Leading comprehensive growth strategy across paid media, lifecycle marketing, and channel expansion. Driving efficiency improvements and revenue growth through data-driven optimization and cross-functional collaboration.

Vice President of Growth
Nice & Bella, Texas
March 2024 - April 2025

Revenue Impact: $15M+ | Team: 18 marketing and sales specialists

Established comprehensive growth strategy and revenue optimization plan. Achieved 70% growth in revenue generation and established scalable models resulting in 200%+ productivity increase.

Vice President of Revenue
Cecil&Kline Capital Partners, Colorado
March 2023 - March 2024

Portfolio Revenue: $50M+ | Team: 15 cross-functional professionals

Spearheaded start-up fitness boutiques and fintech growth strategies, achieving $36M in year one. Building brands from ground up with 5X ROI and establishing B2B channel strategies.

General Manager (In-Country)
Young Living, Asia Pacific
July 2020 - March 2023

P&L Responsibility: $350M annually | Team: 100+ across 3 markets

Full P&L responsibility across Philippines, Singapore, Hong Kong, and Korea markets. Reversed declining trends and delivered +305% YoY growth through strategic programs and market transformation initiatives.

Education & Certifications

Master of Business Administration
Western Michigan University, Kalamazoo, Michigan
Bachelor of Science, Computer Science
Colorado State University, Fort Collins, Colorado
Professional Certifications
Dale Carnegie Leadership Training
Green Belt | SixSigma SunEdison
Human Centered Design | LUMA Institute
Marketing Automation | HubSpot
Applied Marketing Concepts | AMA
Project/Program Management | PMI

Let's Connect

Interested in discussing growth strategies, leadership opportunities, or potential collaborations? I'd love to hear from you.